Red background, golden "M" (McDonalds)
Brown panel truck, gold logo (UPS)
"Just Do It" (Nike)
White Old English D (Detroit Tigers)
Green spartan (Michigan State University)
I was recently looking up more information on how designers work to 'brand' a client.
In graphic design, most designers and design firms are going to eventually work with 'branding' a company or organization. This means that they will need to develop a look and feel for the company so that (if it's successful branding) the company is recognizable without even seeing their actual name. This recognizable logo, catchy slogan, creative packaging, interesting website, etc has to convey the message that the company wants through choosing a theme of pictures and words that relates to the mission of the company.
Some of the different things involved in creating a brand for a company are:
-Creating a logo design
-Creating a business card design
-Creating a letterhead design
-Developing a form of packaging related to the company's product
-Typically involves a balance of sustainability, affordability and appeal
-Copywriting
-Writing slogans related to the company's message/mission
-Developing designs for advertising
-Web
-Print
-Typeface design
-Research
-Marketing
Looking into branding helped me realize the wide array of things that are involved in creating these unmistakable brands, and how interconnected marketing, advertising, packaging and graphic design are.
I knew that some thought goes into making a products logo or slogan but I hadn't really thought about it in terms of "branding" their clients. It would be very interesting to learn more about what goes into making that happen!
ReplyDeleteBranding is a really interesting and sweet aspect of design that I really never appreciated, but after reading this blog and just kind of thinking about how branding has affected every day life, it really made me realize how powerful branding can be! And as simple as a design might be, there really is so much more to it that makes it successful and powerful and I think you did a good job bringing those to light an showing more of the ins and outs of this one particular aspect. I'm always interested in what you have to blog about as far as graphic design! Maybe this is telling me something...
ReplyDeletei like this post because i totally agree with the contents you said. brand desigh is interesting and we can see some popular logos and slogan everywhere. the brand desigh is the soul of the companies. It's can give customers some deep impression to like this brand and buy the products.
ReplyDelete